In my pursuit of figuring out my passion of marketing, I have been particularly drawn to companies that prioritize sustainability, social responsibility, and DEI. I have found that these values are often reflected in a company's marketing practices, including the way they present their products and interact with their customers.
I have a deep passion for ethical marketing because I believe that companies have a responsibility to create products and promote them in a way that aligns with their values and positively impacts society. My passion was sparked by a negative experience I had at a conservative southern boutique, where I witnessed a lack of diversity and inclusivity in their marketing practices.
This experience made me realize the power of marketing in shaping our culture and promoting societal change. It also highlighted the importance of incorporating diversity, equity, and inclusion (DEI) into marketing strategies to ensure that all customers feel seen and valued.
Free People has been an inspiring example of a company that embodies these values in its marketing and overall business practices. The brand has a strong commitment to sustainability, using eco-friendly materials and reducing waste in its production processes. Free People also values social responsibility, supporting various charitable causes and initiatives. Moreover, Free People has been a leader in promoting diversity, equity, and inclusion within the fashion industry. The brand features a diverse range of models in its marketing campaigns, celebrating a variety of body types, ethnicities, and ages. Free People has also taken steps to ensure that its products are accessible to a wide range of customers, including offering extended sizes and adaptive clothing options.
Through my experience as a stylist, key holder and Event Assistant at Free People and Free People Movement, I have witnessed the brand's commitment to creating an accepting and inclusive environment. The company values individuality and self-expression, and this is reflected in the way we interact with our customers. We strive to make every customer feel seen and valued, regardless of their background or personal style.
My passion for ethical marketing has led me to seek out companies like Free People that prioritize sustainability, social responsibility, and DEI. I am proud to be a part of a company that shares my values and is working to make a positive impact on the world.
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